When a disaster occurs, the need to communicate happens immediately. Your employees, customers and stakeholders will look to you for real-time information, wanting to understand how they will be impacted.
In the time that follows an emergency, a business must be able to respond quickly, accurately and confidently. Business leaders are also tasked with having to reach these different audiences with information specific to their interests and needs. While your employees may be wondering how the incident affects their jobs and responsibilities, customers will be looking for ways to reach you or when you will be back up and running.
Here’s something important to keep in mind: No matter how robust your overall plan may be, without the ability to communicate promptly and effectively during a crisis, these plans are destined to fail.
View our on-demand webinar for tips on developing internal and external communications, alert notification, media relations and crafting messages. [WATCH NOW]
Download Agility’s Crisis Communications Checklist for recommendations for developing a well-rounded communications strategy.
Download Agility’s Social Media Checklist for suggestions on how to prepare your various channels, and how to respond during and after a crisis.